April 2022 —The UHS Digital Team has been named a winner by the Horizon Interactive Awards for its work on the healthlinknow.com website redesign project. The team won the silver award in the “Websites – Health & Human Services” category.
The Horizon Interactive Awards, now in its 20th year, has become one of the most prestigious awards in the field of interactive, web design and creative media. The competition recognizes, promotes and awards the best websites and website design, interactive, videos, online advertising, print media and mobile applications. Each year, the Horizon Interactive Awards receives thousands of entries from all over the world and a volunteer panel of industry professionals — from diverse multi-media, graphic design, advertising and marketing backgrounds — reviews the entries to determine the work that is to be recognized.
“Defining what it means to create an engaging digital experience is an ever-changing part of our jobs at UHS,” said Len Matty, Director, Digital Marketing. “One of our recent projects, in support of our continued focus on telehealth, was to rethink the healthlinknow.com website. This project provided our digital team with an opportunity to organize the content based on the various audiences we serve, and to craft a refreshed look and feel.”
The UHS Digital Team created a new, user-friendly homepage and main navigation area for the B2C business audience and then moved the B2B business information to the secondary navigation space. By making these changes in conjunction with visual design improvements, the team created space for each part of the business to simplify its messaging and better communicate how HealthLinkNow can be a solution that meets each of its audiences’ needs.